As a personal trainer, competition is pretty fierce. You’ll need to market yourself effectively through online sources. Penning an influential and effective personal trainer biography is one of the first and most important steps in this process. Here’s how you can do it.
Select the right medium
Like all marketing approaches, you need to select the right means to reach your target audience. The first step is to identify that audience, and as a personal trainer that is an important consideration.
“Personal trainers appeal to every demographic and although you could target everybody, it will be a stretch on your resources. Instead, it would be better to identify your niche and then market accordingly. If you are going for the older market, it’s probably not your best bet to market through Instagram, but instead through health magazines or online communities which target-audiences are known to frequent. If you are looking for a younger audience, Instagram is your number one means,” advises Cheryl Dupont, a sports blogger at StateofWriting and PaperFellows.
The best writers are those who are able to structure their piece of work. Writing a marketing piece, like a biography, works on exactly the same principle. Employ a logical structure that the reader can easily follow and get straight to the point in terms of who you are and what you can offer, and of course……why you? What is your Unique Selling Proposition (USP)? Get that in early, and don’t waffle.
Get your qualifications, experience and achievements in early
Accentuate your skills, qualifications and experience. Make sure you state that information early (the first sentence preferably). Attention spans are shorter than ever. If you don’t engage your potential customer early on with details of what makes you special, then they are unlikely to read further – certainly not long enough to get to the lower reaches of your bio in order to unearth that information which should have been mentioned at the start. Make it impactful by delivering the relevant information and then back it up with examples of positive comments that have been complimentary. It’s not rocket science but concentrate on the positive things.
Speak directly to the prospective client
Engage your prospective client. A good piece of advice to follow is to speak in the first person and avoid overly stylized marketing language. You know what your audience is looking for, so speak to them clearly, directly and honestly, and you are much more likely to appeal.
Don’t forget a call to action
One of the number one rules you learn in marketing 101 is to include a call to action (CTA); that is, what exactly do you want the reader to do next. Whether it is to call you to make a booking, visit your website to learn more about your services or to provide an email address and sign up to your newsletter through which you can then engage them further and get that all-important conversion…what do you want them to do?
“It’s not enough in this day and age to just provide information about yourself. Most people will simply read it, say to themselves “oh he/she sounds good” and then ultimately do nothing. Instead, tell them to provide their email address so you can contact them with special offers, then the ball is firmly back in your court where you want it to be. This is the most logical approach in terms of simple marketing techniques,” says Tom Rolston, a trainer at Academized and OxEssays.
Don’t forget help is at hand
If you have never done this before and are concerned about going this alone, then the web offers a plethora of help. Notable sites such as Assignment Writing Service, BigAssignments and EliteAssignmentHelp can help with those essential editing and proofreading activities which will elevate your bio to the next level.
See what the competition does
There’s no need to reinvent the wheel: see what your competitors are doing, and borrow from the best.