Reasons You Should Probably Buy A Fitness Franchise
Are you a self proclaimed gym rat or a workout fanatic? If you aspire to incorporate this passion into a lucrative franchise business opportunity, you have two options: Buy into a franchise business opportunity or start your own business with opening your own fitness studio. If you have an uncontained passion about fitness, diet, and exercise, a fitness franchise is the most viable business for you after you get an NCCPT Personal Trainer Certification, NCCPT Yoga Certification, or NCCPT Weight Management Specialist Certification. While owning a personal training business allows you to glean a complete control over every aspect of your business, there are a plethora of distinct advantages with gym franchise opportunities as well.
1) Brand Strength
Any budding business has to be built from scratch. Your previously high reputation might aid you in selling products or getting work, but when compared to the built in brand strength you garner from buying into a renowned franchise, there is a marked difference in how people respond to your business. The most prudent thing to do is to pick the right franchise and leverage the reputation they had strived hard to build. Why not cash in on something that already exists instead of laboring hard to erect a business from the ground up?
2) Franchise Systems
According to the personal Trainer HQ, A good business needs viable business systems, designed to streamline processes and keep everything organized. When you build your own business, you have no choice but to design and develop these systems yourself, often accompanied by time depleting days of trial and error. On the other hand, when you buy into a franchise, it already incorporates such systems, alleviating the need to throw away money and time.
3) Franchise Culture
A popular franchise always incorporates systems that make it easy to operate your business, in addition to having a support network you can collaborate with. This lets you garner advice and seek help from people who have extensive expertise in running this particular franchise. The importance of a support network cannot be ignored, especially if you have never owned a business before.
4) Financing Is Easier
The pre established reputation of a franchise makes it much easier for you to negotiate financing terms with lenders; since there is no doubt that the name of the franchise alone will bring customers in the door, even with no marketing efforts on your part. Even if you want to finance your business, a franchise purchase makes it easy to glean better loan terms. Some franchise groups can even assist you with financing. This not only reduces the upfront costs dramatically, but also makes it easier to start with a small initial investment.
Most of the time, when you buy into a franchise, they conduct 1-4 weeks of training in their corporate offices. This in-depth training drills you in every aspect of running the business and retaining customers. However, the depth and duration of the training alternates from franchise to franchise.
6) Exclusive Business Area
According to the National Council for Certified Personal Trainers, the ultimate condition of any franchisor is to locate the business at a certain distant from other branches. This gives you your own area and freedom in which to conduct business in, instead of feeling competitive or threatened by other franchise owners. This fosters a strong community and collaboration between different franchise owners.
7) Easier Expansion
Building a business from the ground up requires a great investment in time and money. On the other hand, when you buy a franchise you get a head start on your business, making it easier to expand rapidly and finance new locations. Additionally, when you become an active member of the franchise network, you get notified and offered a pick of any franchise which is selling off by the owner.