Despite what many people would have you believe, personal training is something more than putting people through rigorous sweat breaking sessions; it’s also learning how to become a friend, a motivator, a mentor, and somebody who changes lives. It’s discovering what limits the capabilities of people, what drives them to success, and most importantly, what makes them tick. However, acquiring all these skills still amount to nothing if you haven’t garnered a solid, loyal clientele yet.
Building a positive brand image and a solid reputation brings clients to your doorstep. Here are some commendable tips from other, successful personal trainers on how to carve out a niche in the industry and run a lucrative personal training business:
Never become someone who simply counts reps and load plates. To nurture good relationships with your clients, be sure to ask them about their passions, lives, and their families. While maintaining a professional vibe is always prudent, talking to your clients on a personal level builds trust. This trust translates into to new business opportunities, referrals, and long term loyalty.
If don’t want to distract your clients by keeping up a constant stream of chatter, you can spare a few minutes each sessions to ask questions and learn a little bit about their lives. A little understanding and kindness on your part will go a long way in garnering their trust and making you a better personal trainer down the road.
Know What Your Clients Know
Instead of just relying on what your professional education tells you, it is a good practice to pay attention to what your clients are learning and what they know about the industry. While reading professional journals and articles is important, it won’t quite fit the bill here. To stay abreast of the rising and falling “fads” of industry, read popular publications online and offline.
They are replete with all the popular trends in nutrition, exercises, and fitness, and their credibility is often pretty dubious. Keeping up with these publications make you realize the misconceptions your clients might be harboring and the misinformation they are exposed to. They will likely look to you to refute or confirm what they have heard or read somewhere.
While Physical flexibility is definitely important, all successful personal trainers are extremely flexible when it comes to how they operate and relate to their clients. Trainer Jennifer Brilliant says that it is important to realize that you are dealing with real people in your personal training business. Things come up, plans change, and you need to be flexible enough to accommodate change. New York Personal trainer Lynne Wells also advises letting your clients know when you have made an adjustment for them or bent a policy.
You Are Not Your Client
Not all of your clients think and act like you, and they probably never will. Instead of constructing exercise programs that you see fit for yourself, and automatically perfect for your clients, develop programs that will realistically work for your clients. Most trainers aspire to train their clients like they have trained themselves, instead of paying heed to what the client says.
Invest In Education
Even after your have acquired your initial certification from NCCPT (National council for certified personal trainers), it is imperative to invest in further education, as it builds confidence and your credibility. The organizations that issue your certifications also inform you on how to keep them current. Apart from that, you need to stay up to date and continue reading to stay abreast of the latest fitness news and trends.
Attending conferences and conventions, taking classes, and studying and reading current literature are not just expenses; they are a serious investment in your career. National Council for Certified Personal Trainers offers a plethora of top-notch programs that you can apply for. You know find out more about it here, https://www.nccpt.com/.